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How to Use Online Reviews As Lethal Digital Marketing Tools

One of the most potent ways to increase the number of positive reviews on your website is by cherry-picking the best ones and displaying them prominently. How you show reviews will depend on the web design and how often you update. If you update your site frequently, you can say one review in your header, while static sites should display it in the sidebar. Listed below are general guidelines for sharing reviews on your website.


Negative reviews can hurt your business.

The impact of negative online reviews is immense. Research shows that nearly 90% of customers research online before buying something. And 85% of them trust reviews online over referrals. That means that negative reviews can really hurt your business. After all, consumers have lots of options when it comes to purchasing something. And one bad review can put them off your business for good. Fortunately, you can counter the negative effect by posting at least 12 positive reviews.

Frequently, responding to negative reviews will help your business’s financial performance. And even if they’re not beneficial, responding to them can help your business. According to Ryan Erskine, manager of client services at BrandYourself, companies that respond to reviews earn 33% more revenue. Similarly, 45% of consumers will visit a store if the owner responds to a negative review.

While reading negative online reviews can be frustrating, responding quickly and positively to them is essential. Most customers who post negative reviews just try to get their point across. By addressing any issues immediately and emphasizing your commitment to your customers, you can make a lasting impact on their opinions. A positive response can change a customer’s opinion of your business and help it get more repeat business. So, make sure to respond promptly to every negative review!

Responding to negative reviews is crucial for any business. Responding to these reviews can establish your authenticity and credibility. According to Google, twenty percent of consumers expect a response to a review within a day. And 96% of consumers read a business’s responses to other considerations. In fact, 40% of them read business reviews while researching a product. Customers who are unhappy with their experience are more likely to seek out another brand.

While negative online reviews can make your business look bad, they can also help you grow. Remember that not all customers leave reviews, and many unhappy customers don’t bother to express their opinion. If you can make the most of these dissatisfied customers, it’s better than avoiding them altogether. But remember that you should always strive to get a second chance with them. There’s no reason to lose the opportunity to improve your business simply because of one bad review.


Ask for online reviews.

When asking for a review, it is crucial to include a link to the site on which you are seeking a review. You may be able to use automated email templates instead of personal emails if you prefer. If not, keep the email short and simple to avoid distracting customers. You should also mention what your business does. Once a customer has posted a review, it will appear on the website’s search results.

While asking for a review can be time-consuming, it can help you build your business. There are many reasons to ask for a review, including the fact that it can generate helpful marketing content for your company. Besides providing a valuable resource for potential customers, reviews can boost your bottom line. But how do you get an appraisal from a customer? The best way to go about it is to ask for one. Include a link to the review site in your emails or set up an automated system.

Online reviews are incredibly effective PR tools. If you have a blog or a website, ensure to feature customer reviews prominently. Customers will feel satisfied when they find positive feedback about your brand. Moreover, you will be able to get more customers. In addition, the reviews will also strengthen your brand’s loyalty and boost your SEO efforts. It is estimated that 89% of consumers don’t take action until they read a review about a company.

If you have received a review about your business, you will need to follow up and address any issues raised by the customer. If the review isn’t positive, you can ask the person who wrote it to amend their review. Including keywords in your responses will help your SEO efforts. Customer reviews are powerful digital marketing tools. You can raise brand awareness and retain existing clients by leveraging the power of online reviews.

If you have terrible service, respond personally to customers by showing empathy and understanding. The more you can show appreciation, the more credible the review will be. Don’t just write a negative review; include the good and negative aspects. Remember, a good review can be turned into a positive one. Just remember, a review that is written in a fit of anger will do more harm than good.


Respond to negative online reviews promptly.

Many brands have mimicked the duplicate threads created by people writing bad reviews. For example, Progressive tried a similar response, which came across as phony and ineffective. Regardless of the content of the negative reviews, the brand has made a mistake by failing to apologize or address the issues raised in the thread. Instead, it should have taken the time to write a personalized response that clarifies its product or service.

While some businesses simply ignore bad reviews, others take the opportunity to redeem themselves. While some customers may never return to a company based on a bad review, others may never return. So, the best response is to take the feedback to heart and express that you are improving. Even if the customer was unsatisfied, a good response would encourage them to come back again.

Customers want to feel that their opinion matters and impacts the company’s brand. So, it’s important to respond thoughtfully to any negative online review. Customers will sense if your response is not sincere and petty, and they will be likelier to go elsewhere. If you do not respond thoughtfully, they may decide not to buy from you or use your services again. So, respond thoughtfully and empathetically and show that you care about the negative reviewers. Doing so will gain their trust and make it easier to build a long-term relationship with the company.

While most enterprises ignore negative reviews, they should at least try to engage with them. Studies have shown that enterprises that reply to more than 20% of online reviews generate up to 33% more revenue than those that don’t. In addition, Forbes estimates that 45% of consumers will visit a store that responds to a negative review. However, this does not mean you should ignore all negative reviews – you can make them work for you!